Snake Hype

I was wondering how I managed to be the only person in all of Morehead City even mildly interested in seeing Snakes on a Plane on the Saturday afternoon of its opening weekend. I had heard about all this Internet hype, but box office was disappointing across the country. It was no Blair Witch, though as a movie it was slightly less painful to sit through than Open Water.

Then it occured to me that I hadn't really heard any hype. All I'd heard was hype about the hype -- meta-hype! And now I'm wondering if there was really any hype at all. Maybe it was phony psuedo-meta-hype: the studio gets Sam Jackson to blather on in every interview about how the name of the film has created this Internet phenomenon that doesn't really exist. Given how stupid the media are, they probably bought it, though it doesn't seem to have helped put asses in the seats. Except my stupid ass.