I may have to clean house
Not my actual house (though it could definitely use it) but this blog! I ran across this article, which also references this article, which taken together seem to indicate that maintaining a blog isn't especially healthy for one's career, whether academic or in industry.
I googled myself and found that, sure enough, this blog has become the #1 result for my name. However, there are other people with my name in the results. I did not, for example, contribute information about Shrek 2 to moviemistakes.com, nor am I a member of the National Wrestling Hall of Fame. I don't have a wife named Brenda, or a son named Jordan, recently a confirmand at Temple Emanuel El in University Heights, Ohio. I'm not an authorized dealer in Annalee collectible dolls. I didn't catch a 13-pound cabezon on a party boat in August, nor have I ever been a noted egyptologist.
I haven't applied for a job anyplace where I wasn't pretty much already known since relatively early in the history of the web, so I have to wonder just how common google searches are in that process. And how do the people doing them know they've found the right person? Clearly some names are so common that web searches would be pointless. Other people have very unusual names for which a search would work quite well. Mine apparently seems rarer than it is.
I'd think it would be very difficult to use web search results in most cases, though blogs might be a different story. People often post enough personal information to their blogs to uniquely identify them -- and certainly I have!